Press Release
MANILA, PHILIPPINES – Lazada Philippines (www.lazada.com.ph), the country’s one stop online shopping and selling destination, launched its first intercollegiate marketing seminar and competition they called “The Laz Mark” just last July 30 at the Lazada Head Quarters in BGC, Taguig.
The Laz Mark brought together 30 highly talented students who stood out among almost a hundred applicants all of which were aspiring to take an active role in marketing Lazada’s biggest sale of the year in Q4. The students come from the top universities in the Philippines, namely Far Eastern University, Ateneo De Manila University, University of Asia and the Pacific, De La Salle – College of Saint Benilde, University of Santo Tomas, Polytechnic University of the Philippines and the University of the Philippines.
The Laz Mark brought together 30 highly talented students who stood out among almost a hundred applicants all of which were aspiring to take an active role in marketing Lazada’s biggest sale of the year in Q4. The students come from the top universities in the Philippines, namely Far Eastern University, Ateneo De Manila University, University of Asia and the Pacific, De La Salle – College of Saint Benilde, University of Santo Tomas, Polytechnic University of the Philippines and the University of the Philippines.
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| (L to R) The Laz Mark student delegates together with Sydney Dondon (Head of Lazada Affiliate Marketing), Jio Zorrilla (Senior Analyst for Lazada Branding and Communications), Trisha Cuason (President of Vintage Restore Manila), Piccina Alvarez (President and CEO of PurpleClick Philippines) and Mila Jimenez (Lazada Vice President for Offline Marketing). |
Lazada invited experts in the fields of marketing to give talks to the student delegates. Althea Utzurrum, Lazada’s VP for Online Marketing tackled competitive strategies and metrics used to measure success in e-Commerce marketing. Piccina Alvarez, President and CEO of PurpleClick Philippines, discussed how Facebook can be used as an end-to-end solution to drive awareness and conversion for brands. Finally, Trisha Cuason, President of Vintage Restore Manila, gave a talk on brand management, focusing on brand building and positioning. The participants were broken down into different groups to encourage everyone to collaborate outside their comfortzones, and were given the task to create a campaign for this year’s Online Revolution sale. The groups will then present their initial pitch to Lazada’s management team this coming August 27, 2016.
“Lazada wants to share the startup culture that grew the company into what it is today, through the spirit of entrepreneurship, accountability, innovation and integrity. We hope that through this activity, students will be inspired to create their own legacy as early as now and build entrepreneurial communities that will be part of Philippine pop culture.” - Inanc Balci, Co-Founder and CEO of Lazada Philippines.
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